A logo amalgamates varying elements in order to create a picture of your business, and each individual element says something about your brand identity.
Your #logo is what you want people to remember so that they always have your #business in mind.
The meaning of a logo’s color
Color is one of the most important aspects of any logo, and it has been shown to have an effect on not only people’s mood but also their buying preferences.
This is what colors evoke in buyers:
- Red: Exhilaration, Courage, and Hunger
- Orange: Good nature, and Joyfulness
- Yellow: Optimism, and Confidence
- Green: Tranquility, Nurturing, and Naturalness
- Blue: Serenity, Solidity, and Reliability
- Purple: Curiosity, and Creativity
- Black: Tradition, Culture, and Authority
The meaning of a logo’s typeface
Should you choose to represent your business with a logotype or a combination mark consisting of text and a symbol then you really have to take into consideration what you want the text to look like.
As we’ve established with color, different types of typeface have different effects on how people see your business.
We’ll take you through three primary types:
- Serif typefaces
This font, such as Times New Roman, has a little tail at the end of the stroke and is generally seen as being traditional and consoling.
- Sans serif typefaces
This font, such as Helvetica, doesn’t have tails or flourishes and is often considered a clean and contemporary font.
- Script-like typefaces
This includes any font which resembles calligraphy and is generally seen as being sophisticated and creative.
The meaning of a logo’s symbol
This is quite a difficult discussion seeing as a symbol can be just about anything: a star, a bird, or abstract shapes put together. There is no limit to what can serve as a symbol, and it is up to the business to find a unique one that perfectly represents the brand’s identity.
The pros of using a symbol in your logo design
One primary benefit of a symbol is that it can be appreciated in any language seeing as it doesn’t rely on text. This is especially useful if you’re an international brand, or if you hope to expand your brand’s reach.
A visual symbol is also really great for mobile marketing and is especially helpful if you plan on creating an app for your business as it’s easy to translate into an icon to be used on a touchscreen device. Any reputable web design company will tell you that this is the right way to do it.
The cons of using a symbol in your logo design
One primary disadvantage of using a symbol in your logo is that there are often distinct cultural differences when it comes to images and icons. As an example, some cultures view an owl as being representative of wisdom whereas others associate owls with death.
Research is essential when you come up with a symbol and you have to be considerate of your target audience.
You want your brand to have power and popular culture influence, and that relies on forming a connection with your target audience. You want your logo to be recognized without having to rely on text.
As such, small businesses do need to carefully consider whether having a symbol-only logo is the best choice.
Your symbol is your business story
Should you choose to use a symbol as your logo then it’s vital that it shares your business’s story and gives insight into the purpose of your company. For example, the Instagram symbol is a small square camera which is exactly the purpose of the app.
Final Take
You want your logo to be shared far and wide and reach as many people as possible in various formats, so be sure to consider scalability so that your logo looks great whether it’s seen on websites, letterheads, or various mobile devices.
Your logo will become your brand and it deserves your due consideration.
While many large corporations spend thousands on their logo, you don’t have to. TRUiC offers a free logo maker that generates fun, creative, and unique high-resolution logos that are easily downloadable. Through a combination of in-house designers and open-source graphics and fonts, users are guaranteed a special logo that is legally theirs to use as they please.
