Incorporating countdown widgets for websites is becoming an increasingly popular strategy for businesses aiming to stay ahead of the curve in the ever-evolving digital landscape. These widgets create a sense of urgency and excitement, effectively grabbing the attention of customers and encouraging them to take action. They are particularly useful for time promotions like limited-time offers or...
Does Your Business Landing Page Build Trust?
Your company’s landing page has a short window of time to make a first impression. You must start the user through the sales funnel, impart information to help them decide, and build trust all in one shot. How can you ensure you gain the confidence of people who’ve never met you or done business with your brand before? According to Edelman’s most recent Trust Barometer report...
Why Company Websites Should Highlight Their Past Work
Do you use your website as an opportunity to show off your best triumphs? Customers need to know you’ve had successes in the past and can overcome challenges and take on big projects. According to Internet Live Stats, there are 1.89 billion websites on the world wide web. The number changes by millisecond as sites come and go. Once your users stumble on your presence, you have to grab their...
7 Steps to Having an Accessible Website
The goal of every website is to attract as much traffic as possible, yet not every website owner will make sure everyone can use their site. Only in the United States, millions of users rely on websites being accessible. Not providing them with that access can lead to incredibly high fines and losing a valuable percentage of your target audience for good. Luckily, the great thing about accessible...
Top 9 Tools You Need to Build a Successful Website: Meet All of Your Expectations With These Incredible Plugins
WordPress is a great CMS on which you can base your website no matter what niche it is. It doesn’t matter if you want to make a personal blog, an online store, or a WordPress presentation website. It will do a great job. However, WordPress is quite limited when it comes to the features it offers. To accomplish everything we set out to and get the features we need, we need to start using...
Are Your Brand Colors Working for Your B2B Website?
Advice on the color palette you should use for your website is all over the place. While it makes sense, in theory, to use your brand colors for your online presence, the reality doesn’t always mesh. It’s good to offer consistency across different mediums and even online and offline methods, but what happens when your colors don’t translate well? In the most recent State of the Connected Consumer...