The WordPress Specialists
We are no longer living in the times when keyword stuffing and link buying were used for SEO. In the past couple of years, the rise of social media marketing and content creation has taken over the digital arena. Reflections on past trends make it logical for marketers to wonder what the future holds for them. A detailed review of current practices, client expectations, market landscape, and new...
Keywords are a very important aspect in both your site’s SEO and the success of your advertising campaigns, and to be honest, finding the right ones isn’t an easy task. How good a keyword really is, depends on the perspective you look at it from. First, there is your personal perspective, the keywords you think will make the performance of your site and ads better. Then, there is the technical...
If you have any experience with WordPress, you are probably familiar with the term backlink. A backlink is any link that leads to your site from an external source. They are important because a good positioning in web search results depends on them. In the past, the number of backlinks was what mattered. However, once the Penguin Algorithm got updated, there was a major switch in the SEO...
You have worked hard on creating your website. You’ve got the greatest idea since sliced bread, and you have been grinding all day every day to present it to the world. You’ve mastered Gutenberg to create an astonishing WordPress site. Spent hours reading up on design and CSS styles. One too many sleepless nights creating content for your site and debating with yourself whether you should attempt...
As a writer, you have to deal with various challenges. One of these challenges is writing interesting and engaging content for apparently not so interesting or boring topics. Writing on such a topic may become a headache because you find it boring and there is nothing interesting in it. If you try to write it as a compulsion, your content won’t feel engaging, and eventually, no one would take an...
When you’re starting a website, you are most probably doing it with the goal of attracting as many people to it as possible. Various search engines, of which Google is the prime example, play a vital role in that process because they rank websites and determine which websites will be displayed first when a certain phrase is typed in. However, not all keywords are equally important. Imagine...
The WordPress Specialists
