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TagMarketing

Is Your Online Business Ready for This Holiday Season?

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It seems like Christmas bursts onto the scene earlier each year than the one before. Halloween is barely past when holiday decorations line the shelves of your local retail stores.  If you aren’t already thinking about Christmas for your online business, then you’re a little behind. This year, we have a shortened holiday shopping season due to Thanksgiving falling late in November...

How Before-and-Afters Help Boost Conversions

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Nearly everyone has seen the late-night infomercials showing a once-chubby movie star suddenly transformed into a svelte diva thanks to the help of some diet plan. While not all before-and-afters are as dramatic as others, there is still a place for them in most business models. Conversion rates vary drastically across different industries. Overall, e-commerce averages 2.86%, but the rate varies...

How Much Does it Cost to Run a Newsletter With 5K People?

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If you are unclear on how much a newsletter campaigns cost and what are the initial costs of setting up this marketing channel, don’t worry, you are not the only one. Even though it’s widely advertised and discussed how email marketing campaigns are some of the most useful marketing tools ever, the actual cost of running them is not always transparent. If you’re running a tight...

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