Video, webinar, and virtual event uploads to BrightTalk’s B2B webinar platform increased by 76percent from March to June 2020. Its webinar platform experienced a growth of 167% from April 2019 to the beginning of 2020, according to ON24. Now is the perfect moment to launch a webinar. Webinars may sound antiquated, but they’ve shown to be helpful when trying to maintain a social...
How to Advertise on Reddit
Is it Worth It to Advertise on Reddit? Asked if advertising on Reddit was worth the effort, Chang said that HubSpot had suspended its Reddit efforts for the time being. Reddit success stories like Findlay Hats’ $28,000 sales from a single viral Reddit post are vital to keep in mind. On the other hand, Reddit has proven to be a more effective way for many firms to connect with their target...
Email marketing best practices to improve your metrics and subscriber retention
It’s becoming harder than ever before to convince new customers, so now is the moment to make sure you keep those you already have marketers who use email. Let’s make retention of your customers your top goal. Even in less complicated times, it can cost up to 16 times more to gain new customers than to keep the ones you already have. Retention comprises various moving components...
Email marketing tools: Top 11 Email Marketing tools and software for small businesses
Marketing trends and channels change over time. While specific trends change quickly, one track that has mainly been the same has been Emailed. Email is still the preferred content marketing method for B2B and B2C marketers alike. Eighty-seven percent of B2B marketing and 77 percent of B2C marketers use it to build relationships with their customers. Many companies opt in this way because...
8 Tips for Boosting Brand Awareness
One of the greatest feats in any company’s history is creating strong brand awareness. There’s a pretty good reason why today’s biggest companies in the world are nigh unforgettable. Granted brands like Coca-Cola had decades to raise brand awareness, but the impact of it is clear. New businesses obviously have a less all-encompassing presence but that doesn’t mean that they...
How to Create an Effective SaaS Marketing Strategy
According to stats, the software as a service (SaaS) market is expected to reach $145 billion by 2022. But don’t worry. Keep reading because our Saas company guide will show you how to create a marketing strategy for your SaaS business. We’ll cover everything from branding and website design to content marketing. Define Your Target Market The first step in any good marketing strategy...