There’s a lot of buzz surrounding content marketing. If you lead a brand, it’s time to understand how that can work in your favor. Today’s marketing landscape answers to prospective buyers who are smarter than ever and have the new ability to leverage online tools to find the best solutions for their problems. If you want people to choose your product over what a competitor offers, you need...
How to Ensure Your Business Stands Out in a Crowded Niche
Starting a business in a crowded niche can seem daunting. With so much competition, how can you make your company stand out? The good news is that with some strategic thinking and clever marketing using SWOT analysis, there are plenty of ways to differentiate yourself. Here are tips for making your business unique, even in a saturated industry. Offer Top-Notch Customer Service One of the best...
Hotel Branding Tips & Tricks: The Definitive Guide
Hotel Branding Strategy Explained Successful hotel branding is critical in the hospitality industry. A well-established brand enables hotels to stand out in a saturated marketplace, attract new customers, retain loyal ones, and ultimately drive profitability. In this comprehensive guide, we delve into a range of effective strategies to enhance hotel branding. Understand Your Unique Value...
8 Tips for Boosting Brand Awareness
One of the greatest feats in any company’s history is creating strong brand awareness. There’s a pretty good reason why today’s biggest companies in the world are nigh unforgettable. Granted brands like Coca-Cola had decades to raise brand awareness, but the impact of it is clear. New businesses obviously have a less all-encompassing presence but that doesn’t mean that they...
What a Logo Says About a Brand or Business
A logo amalgamates varying elements in order to create a picture of your business, and each individual element says something about your brand identity. The meaning of a logo’s color Color is one of the most important aspects of any logo, and it has been shown to have an effect on not only people’s mood but also their buying preferences. This is what colors evoke in buyers: Red: Exhilaration...