The website performance specifically speed is crucial and influences lots of factors. In this article, we will specifically discuss the correlation between user experience, SEO, and website performance. If that topic sounds interesting just go on reading and you will get lots of valuable insights about website performance, bounce rate, and users’ engagement.

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What is the key factor in the website performance?

The main factor that shows whether a website is performing well is the speed of the page loading. The website speed can be so variable and it is influenced by the size of the webpages, the choice of the hosting solution, and even the design choices that you make.

The measurement of the speed characteristics usually includes the following metrics:

–        Onload time: the period of time during which the webpage is fully loaded.

–        FCP: time during which a user can access the headline or image.

–        TTFB: the measurement that shows the time during which the webpage starts loading.

How speed can influence website SEO?

The speed of both desktop and mobile versions of the website directly influences how it will be ranked in the search engine. Most search engines rank the websites according to a list of the major criteria, and speed is always the main factor.

Nowadays, when users wait longer than 3 seconds to access a website, they leave such a platform and rarely return again. The bounce rate is detected by the search engines and the ranking is done accordingly. So, in the long run, websites with high bounce rates will have less traffic and bad conversion.

Another factor that influences the speed is the mobile optimization of the website. More than 55 percent of all global traffic is done by mobile users and their online activity. Now, when there is a huge shift towards mobile users, it is obvious that their experience should be smooth. When optimizing your platform for mobile devices keep in mind the limitations of the bandwidth and processing power.

One more thing that you should know about SEO is that websites aren’t getting top ranking out of the random choice. All the available websites are regularly scanned by bots and the content is indexed accordingly. If the bot cannot access your website, you can become invisible to the users with the lowest possible rating, the same relates to the websites with low speed – the pages will be indexed poorly. So, regularly check the accessibility and speed of your platform.

User experience and website speed

Most of the clients who enter the website come not through the organic search, but via different types of collaborations, ads, and sometimes even event partnerships. That’s why, the user experience is so important.

The speed with which you try to load the website for the first time matters the most. It is like a first impression and if it is negative, you most likely won’t return to this platform. Fast-loading on the contrary creates a positive first impression.

Long-lasting relationships with your clients are also connected with the site’s performance, the value of the shared content, friendly interaction with the support team, and of course the quality of the offered services. Try to create the most positive environment so that users return again and again.

The purchase process through the website should be attentively tested and lots of factors should be considered for the smoother ordering of your service/product. Try to test every part of the process, and determine the major factors that are slowing down everything. By regular monitoring of the purchase process, you can significantly increase the ordering rate. Moreover, you can ask a couple of users to test everything so that you have a better understanding of all the processes.

One more important criterion of the user experience is the level of users’ engagement during the website usage. Check whether the interactive part of the website loads quickly and whether it is too long so that users lose their excitement. Check your platform from different devices and decide whether there is a necessity to optimize something.

Poor users’ experience is not just dissatisfaction with your website, there are much deeper consequences of bad performance and it is a direct influence on the revenue. In addition to the financial losses, businesses can also have reputational issues that might be because of the bad users’ feedback.

Conclusion

The website performance and specifically speed directly influence the user experience, and SEO, and in the long run, it impacts the success of the website. Now when you know how impactful is user experience and SEO, you can take proactive steps in the optimization of your site. Investing more effort into the performance of your site is a beneficial decision in any case.