Fintech companies face a unique challenge: scaling digital presence while maintaining high performance and seamless user experience. ROSHI, a Singapore-based fintech company, successfully leveraged WordPress and strategic plugins to drive exponential growth, achieving:
✅ 800% increase in website traffic
✅ 500% growth in application numbers
By using WordPress’s flexible infrastructure and key extensions, ROSHI built an efficient and scalable website that played a critical role in its success. Here’s how they did it.
Building 200+ Landing Pages with WordPress Templates
For a fintech company such as ROSHI, landing pages play a critical role to address various customer segments and marketing campaigns. Rather than having to depend on custom development, ROSHI employed the template functionality of WordPress to quickly deploy and update more than 200 landing pages within 12 months.
With pre-designed templates, the organization could rapidly tailor content, format, and message without coding and slash time-to-market for launching new campaigns dramatically.
Enhancing UX and Speed with WP Rocket
Website performance impacts user engagement and conversion rates. ROSHI employed WP Rocket, a dynamic caching plugin, to enhance website performance and speed.
With lazy load, preloading cache, and minification, WP Rocket assisted ROSHI in shortening load times, enhancing UX, and decreasing bounce rates—leading to increased lead conversion.
Driving Organic Growth with Yoast SEO
SEO was the primary traffic growth driver for ROSHI. The fintech business incorporated Yoast SEO, one of the top optimization plugins, to guarantee each page was optimized according to best practices for search rankings.
Major features that led to growth were:
✔️ Real-time content SEO analysis
✔️ Optimized meta titles and descriptions
✔️ Internal linking recommendations to enhance discoverability
These SEO optimizations assisted ROSHI in enhancing visibility, gaining more organic traffic, and improving conversions.
Massive Growth in Just 12 Months
By combining WordPress’s flexibility with the right extensions, ROSHI successfully scaled its website without requiring extensive development resources. In one year, the company:
- Deployed over 200+ landing pages efficiently
- Grew website traffic by 800%
- Increased applications by 500%
The Power of WordPress for Fintech Growth
ROSHI’s success showcases how fintech startups can rapidly expand their digital presence with the right website infrastructure. By leveraging WordPress and performance-enhancing plugins, fintech companies can streamline content management, enhance user experience, and drive higher conversions—all without requiring extensive technical resources.
In addition to being a fintech platform, ROSHI is also empowering people financially, so they possess the right tools and resources needed to make smart financial choices. Whether users require fast cash, payday loans or simply wish to shop for the best home loan interest rates. ROSHI has made it easy, making financial solutions more transparent and accessible to all.
